The VMD Page

🐾 Advisement on Pet Products & Medicinal Claims

Protecting Pets, Supporting Owners, and Complying With Veterinary Medicines Directorate (VMD) Regulations

Our Commitment to Transparency and Animal Welfare

At the Reliable Pet Company, your pet’s wellbeing is our top priority. We believe in honest, responsible communication about what our products can — and cannot — do. The UK VMD sets strict rules to protect animals from misleading or unsafe claims, and we fully support and comply with these regulations.

⚠️ Understanding Medicinal Claims

Under UK law, any product that claims to treat, prevent, or cure a disease or medical condition is considered a veterinary medicine. These products must be authorised by the VMD before they can be sold or advertised.

Examples of medicinal claims include:

• “Treats arthritis”

• “Cures skin infections”

• “Prevents fleas”

• “Reduces inflammation”

• “Heals wounds”

If a product makes any of these claims without VMD authorisation, it is illegal to advertise or sell it as such.

🧴 What Our Products Do Offer

Our products are designed to support general wellbeing, comfort, and quality of life. They may:

• Soothe, moisturise, or condition skin and coat

• Support relaxation and calm behaviour

• Provide enrichment, stimulation, or comfort

• Help maintain a healthy environment

These are non‑medicinal benefits, and we describe them accurately and responsibly.

🚫 What Our Products Do Not Claim

We do not claim that any of our products:

• Treat or cure medical conditions

• Replace veterinary diagnosis or treatment

• Act as medicines, supplements, or controlled substances

If your pet is experiencing symptoms of illness, discomfort, or behavioural changes, we strongly encourage you to consult a qualified veterinary professional.

📜 Why This Matters

False medicinal claims can:

• Mislead pet owners

• Delay proper veterinary care

• Risk animal health and welfare

• Breach UK advertising and veterinary‑medicine laws

The VMD actively monitors and enforces these rules to protect pets nationwide. We support their mission and operate with full compliance.

🐶 Guidance for Pet Owners

If you see any pet product — anywhere — claiming to treat, prevent, or cure a condition without being authorised by the VMD, it may be falsely advertised.

You can check whether a product is authorised by visiting the VMD’s official database or reporting concerns directly to them.

❤️ Our Promise

We promise to:

• Advertise our products honestly

• Follow all VMD guidance

• Prioritise animal welfare

• Provide clear, accurate information

• Support pet owners in making informed choices

Your trust matters to us, and your pet’s wellbeing matters even more.